Planning a corporate event, even a social one (like company anniversary, New Year party, team building etc), we, event planners, at the first place need to understand the objectives you are trying to produce and the goals you aim to achieve. We need answers to such questions as: why you are hosting this event and what you expect to get from it. Moreover, who are your guests and which type of business relations you have with them. What is your realistic budget for this event? Once we discuss all the above, we come up with the corporate event theme, format, concept and timeline.